"It's not me, it's u(ber)."

Admittedly, Uber won't financially feel my particular absence (I only took a couple of rides with them this year), but I've had my account deleted and their app is removed from my iPhone. I'm joining many others in sending a signal to Uber that their increasingly reported culture of misogyny, dirty competitive tactics and blatant disregard for customer's privacy isn't acceptable. Aside from my personal response as a consumer, I'd like to talk about how a company can choose to deal with such a public issue that is seemingly rooted in the culture from the top.

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